Friday, October 31, 2008
Remy Martin has begun advertising in Chicago using Audio Spotlight, a technology that sends isolated audio messages to people within the target range of a small disc like speaker. The experience, as you can imagine, has been described as sudden schizophrenia and was in fact utilize a couple months ago to advertise the A&E show, Paranormal State in New York.
Thursday, October 30, 2008
Wednesday, October 29, 2008
Uhg, Someone hand me a Crylon! Aside from the gem above in Brooklyn, comes word that Tampa-based agency Pyper Paul + Kenney have used graffiti to encourage New York City pet owners to spay or neuter their animals. The campaign, targeting black and Hispanic inner-city male dog owners reads, "Fix your dog, it's all good!" Feel free to punch your screen or the closest white copywriter in 3...2...1...
Tuesday, October 28, 2008
Friday, October 24, 2008
Thursday, October 23, 2008
For someone who admits that they don't know how to use a computer, John McCain gets interactive with personalized "Joe the Plumber" signs available on his website. Simply fill in your name, occupation and email address and you receive a personal McCain Palin sign. I'm sorry but this is genius. It's easy, it's well designed and it illicits email address of possible voters. I filled mine out hoping I could hang it outside my door by the end of the day but it's been about an hour and no sign of my sign. Make yours here. Thanks Joe.
Wednesday, October 22, 2008
Monday, October 20, 2008
Oh snap! The new Mac vs. PC ad war heats up with new counter punch from TBWA. The new spot is a rebuttal to Crispin Porter's current "stereotypes" ad which was a rebuttal to TBWA/Media Lab's successful "I'm mac" campaign. TBWA goes for the low blow by calling Microsoft out on spending gobs of money on their advertising instead of improving their product. How much did Microsoft pay Crispin exactly? Rumor places the number somewhere around $300 million for creative alone. Ouch.
Friday, October 17, 2008
A special episode of Jeopardy featuring an entire category devoted to the AMC show Mad Men will air tonight so cancel dinner at the club and pour yourself another old fashion. Can't wait until tonight? Play the online version here.
Also, check out today's feature on Wired.com Real Ad Men Talk About Mad Men, in which Anthony Young, Benjamin Palmer and others, separate fact from fiction in today's ad industry.
Thursday, October 16, 2008
Wednesday, October 15, 2008
At heart I’m still a Minnesotan. I was raised in Minnesota. I grew up playing hockey. I remember watching the North Stars before they were stolen away to an oil rich, ice-less land called Dallas. For this reason, I take a bit of offense to the new campaign from Austin agency Door Number 3. The ad refers to the Detroit Red Wings trumping of the Dallas Stars last season to clinch the National Hockey League Championship but for certain fans of the original Stars, the only Stars, The North Stars, it means something entirely different. Certain fans who remember when hockey players were helmet-less, the Grain Belt was bottomless and multiple fan letters from a fourth grade student in South Minneapolis to North Star starting goalie, Casey Jones went response-less. No Dallas I believe in this case, you have something of ours!
Tuesday, October 14, 2008
If you've been checking Critical Intent either this week or last week you might have been disappointed to find very few new post. Unfortunately, the helm of this blog ship (my beloved, macbook pro) was stolen last Tuesday meaning I have had to post from work, which means I have been posting very little. Fortunately, this devastating theft turns out to be rather timely as the new macbooks from Apple have just arrived. We'll be up and running soon.
To everyone who offered to lend me a computer these last two weeks thanks and thanks for checking in!
via The Bummer Dept.
Posted by Gavin at 3:06 PM
Monday, October 6, 2008
"Get your coffee fix, fast" iPhone/iPod Touch application that allows the users to purchase their favorite Starbucks drink without waiting in line. This application also includes QuickPay, a swipe transaction system using semacode technology.
soon you won't have to talk to anyone!
Glove Pond Pt. 2
To help promote the The Gum Thief, the latest novel from Author Douglas Coupland, Random house teamed up with Crush Toronto to produce a number of online teaser ads (9 in all) featuring Douglas reading excerpts from the book.
According to Crush’s managing director/creative director, Gary Thomas:
First off, we loved the book and we all love Doug’s work. We felt that the nature of the narrative lent itself to a less traditional form, and we thought Doug’s readers would be visually sophisticated and net savvy enough to appreciate this approach. We wanted the three strands to have a unique look, but when viewed as a group would feel coherent. Our designers, Stefan Woronko, Adrian Lawrence, Chris Rolf and Greg Dunlop each used a wide variety of techniques, and brought their varied design aesthetics to their pieces.
Friday, October 3, 2008
I'm really digging the new Max Payne trailers. With a fanatical video game fan base eagerly awaiting the film version of the uber violent Rockstar game, I was really hoping that the new Max Payne movie website would be equally as interesting and in-depth as both the video game and the trailer but alas, a splash page, two movie trailers and a couple movie stills and a registration page? Huge missed opportunity there.
Thursday, October 2, 2008
Rotofugi, Chicago's very own designer toy store (just down the street), achieved commercial success in user-driven online advertising at least. The store's Youtube ad "The Collectors" hit the equivalent of internet gold by showing up on SwissMiss this morning with the help of the Hurley Sahimi where it was posted last week and now it's posted here! See how that works? Now you post it. Awesome! But seriously, go and buy something.
Introduction to Add-Art from Steve Lambert on Vimeo.
To be used while looking through all of the other Ad blogs out there that critique and criticize bad ads while at the same time enabling applications such as adsense and google search words to cover their page in crap banners and other mindless word generated web ads. You can find Add-Art at Add-Art.org Now if the new Firefox would just stop crashing...
Wednesday, October 1, 2008
With the quality of Web videos now rivaling traditional cinematic media, heavy hitters such as the Discovery Channel are teaming up to help produce video content with mind-blowing quality. Mutually benefiting from the sudden jump in HD quality on the web, industries that once lived only in VHS, DVD and in home TV screens are finding new life and a new audience on HD web channels while regrettably, YouTube continues to lag disappointingly with their quality restraints.