Friday, October 31, 2008

Put'n on the Schitz


Remy Martin has begun advertising in Chicago using Audio Spotlight, a technology that sends isolated audio messages to people within the target range of a small disc like speaker. The experience, as you can imagine, has been described as sudden schizophrenia and was in fact utilize a couple months ago to advertise the A&E show, Paranormal State in New York.

Happy Halloween!

Crimewave-(Crystal Castles vs. Heath)

Thursday, October 30, 2008

Mirror Images

Interactive Mirror concept by Lit Studios.

Via MAKE:blog

Wednesday, October 29, 2008

Stop It, Just Stop It!

Uhg, Someone hand me a Crylon! Aside from the gem above in Brooklyn, comes word that Tampa-based agency Pyper Paul + Kenney have used graffiti to encourage New York City pet owners to spay or neuter their animals. The campaign, targeting black and Hispanic inner-city male dog owners reads, "Fix your dog, it's all good!" Feel free to punch your screen or the closest white copywriter in 3...2...1...

Via Flickr.

Tuesday, October 28, 2008

Sand Man

To fully appreciate the large scale sand drawings of artist Jim Denevan, most of the photographs on his site are taken perched high on top of a cliff, overlooking the beach. You can find them at

via ffffound.

Friday, October 24, 2008

Eye Balling it

I've seen a lot of projection projects but this is the first I've seen that uses snow as the canvas. This one was created at Mount Buller Australia. Yes there are ski resorts in Australia.

Via MAKE:blog.

Thursday, October 23, 2008

Where's My Sign?

For someone who admits that they don't know how to use a computer, John McCain gets interactive with personalized "Joe the Plumber" signs available on his website. Simply fill in your name, occupation and email address and you receive a personal McCain Palin sign. I'm sorry but this is genius. It's easy, it's well designed and it illicits email address of possible voters. I filled mine out hoping I could hang it outside my door by the end of the day but it's been about an hour and no sign of my sign. Make yours here. Thanks Joe.


The Simpsons Go Mad

For The Simspson's 19th annual Tree House of Terror Halloween special, Springfield gets swapped for Mad Ave in the Mad Men inspired opening credits. See more stills from the opening credits here.

Via Best Week Ever.

Edit and Forget it

2008 Before/After reel from myaka on Vimeo.

Ah, the magic of editing. I always wondered how they got those air plane shots.

Via Design You Trust

Wednesday, October 22, 2008

Al The Shoe Salesman Gets a Tax Cut

Joe The Plumber might not get a tax cut under the Obama plan but you know who does? Al The Shoe Salesman. How about you? Find out at Obama-Biden Tax Calculator.

Via Joe The Designer.

Monday, October 20, 2008

The Gloves Come Off

Oh snap! The new Mac vs. PC ad war heats up with new counter punch from TBWA. The new spot is a rebuttal to Crispin Porter's current "stereotypes" ad which was a rebuttal to TBWA/Media Lab's successful "I'm mac" campaign. TBWA goes for the low blow by calling Microsoft out on spending gobs of money on their advertising instead of improving their product. How much did Microsoft pay Crispin exactly? Rumor places the number somewhere around $300 million for creative alone. Ouch.

Friday, October 17, 2008

Who is Dick Whitman?

A special episode of Jeopardy featuring an entire category devoted to the AMC show Mad Men will air tonight so cancel dinner at the club and pour yourself another old fashion. Can't wait until tonight? Play the online version here.

Also, check out today's feature on Real Ad Men Talk About Mad Men, in which Anthony Young, Benjamin Palmer and others, separate fact from fiction in today's ad industry.

Thursday, October 16, 2008

The Epic Ad of 2008

122 years of British history, 762 extras, over 800 costumes, 1 loaf of bread. Critical Intent presents…Go On Lad, the epic ad of 2008.

Making of with MCBD creatives found here.

Rat Trap

Amazing public art piece. I have no other info on this. If you know anything about it let me know and I'll post it here.

via Wooster Collective.

Wednesday, October 15, 2008

Now For Some History...

At heart I’m still a Minnesotan. I was raised in Minnesota. I grew up playing hockey. I remember watching the North Stars before they were stolen away to an oil rich, ice-less land called Dallas. For this reason, I take a bit of offense to the new campaign from Austin agency Door Number 3. The ad refers to the Detroit Red Wings trumping of the Dallas Stars last season to clinch the National Hockey League Championship but for certain fans of the original Stars, the only Stars, The North Stars, it means something entirely different. Certain fans who remember when hockey players were helmet-less, the Grain Belt was bottomless and multiple fan letters from a fourth grade student in South Minneapolis to North Star starting goalie, Casey Jones went response-less. No Dallas I believe in this case, you have something of ours!

via AdFreak.

Tuesday, October 14, 2008

Dude, where's your blog?

If you've been checking Critical Intent either this week or last week you might have been disappointed to find very few new post. Unfortunately, the helm of this blog ship (my beloved, macbook pro) was stolen last Tuesday meaning I have had to post from work, which means I have been posting very little. Fortunately, this devastating theft turns out to be rather timely as the new macbooks from Apple have just arrived. We'll be up and running soon. 

To everyone who offered to lend me a computer these last two weeks thanks and thanks for checking in!

via The Bummer Dept.

Monday, October 6, 2008

Starbucks iphone App

"Get your coffee fix, fast" iPhone/iPod Touch application that allows the users to purchase their favorite Starbucks drink without waiting in line. This application also includes QuickPay, a swipe transaction system using semacode technology.

soon you won't have to talk to anyone!

via .

It's Good to have Goals

The Gum Thief Promos

Glove Pond Pt. 2

To help promote the The Gum Thief, the latest novel from Author Douglas Coupland, Random house teamed up with Crush Toronto to produce a number of online teaser ads (9 in all) featuring Douglas reading excerpts from the book.

According to Crush’s managing director/creative director, Gary Thomas:
First off, we loved the book and we all love Doug’s work. We felt that the nature of the narrative lent itself to a less traditional form, and we thought Doug’s readers would be visually sophisticated and net savvy enough to appreciate this approach. We wanted the three strands to have a unique look, but when viewed as a group would feel coherent. Our designers, Stefan Woronko, Adrian Lawrence, Chris Rolf and Greg Dunlop each used a wide variety of techniques, and brought their varied design aesthetics to their pieces.

via ad-titude.

Friday, October 3, 2008

Bring the Payne

I'm really digging the new Max Payne trailers. With a fanatical video game fan base eagerly awaiting the film version of the uber violent Rockstar game, I was really hoping that the new Max Payne movie website would be equally as interesting and in-depth as both the video game and the trailer but alas, a splash page, two movie trailers and a couple movie stills and a registration page? Huge missed opportunity there.

Thursday, October 2, 2008

Who's Kid Robot?

Rotofugi, Chicago's very own designer toy store (just down the street), achieved commercial success in user-driven online advertising at least. The store's Youtube ad "The Collectors" hit the equivalent of internet gold by showing up on SwissMiss this morning with the help of the Hurley Sahimi where it was posted last week and now it's posted here! See how that works? Now you post it. Awesome! But seriously, go and buy something.

Add-Art Now Available for Firefox 3

Introduction to Add-Art from Steve Lambert on Vimeo.

To be used while looking through all of the other Ad blogs out there that critique and criticize bad ads while at the same time enabling applications such as adsense and google search words to cover their page in crap banners and other mindless word generated web ads. You can find Add-Art at Now if the new Firefox would just stop crashing...

via F.A.T.

Wednesday, October 1, 2008

Web Quality Video No Longer Means YouTube.

Get Lucky Ski Trailer presented by The Discovery Channel
Uploaded by VASentertainment

With the quality of Web videos now rivaling traditional cinematic media, heavy hitters such as the Discovery Channel are teaming up to help produce video content with mind-blowing quality. Mutually benefiting from the sudden jump in HD quality on the web, industries that once lived only in VHS, DVD and in home TV screens are finding new life and a new audience on HD web channels while regrettably, YouTube continues to lag disappointingly with their quality restraints.

We do.

via ffffound.