Rotofugi, Chicago's very own designer toy store (just down the street), achieved commercial success in user-driven online advertising at least. The store's Youtube ad "The Collectors" hit the equivalent of internet gold by showing up on SwissMiss this morning with the help of the Hurley Sahimi where it was posted last week and now it's posted here! See how that works? Now you post it. Awesome! But seriously, go and buy something.
