Friday, March 20, 2009
This looks fake to me and it's a strange choice of perspective considering how many people walking over this ad are missing the message but it looks fun none the less. If anyone knows anything more about this piece feel free to shoot me an email.
I stand Corrected! The ad is real. You can read more here.
Advertising Agency: Saatchi & Saatchi, Jakarta, Indonesia
Chief Creative Officer: Andy Greenaway
Executive Creative Director: Juhi Kalia
Art Director: Aryanto Salim, Joel Clement
Copywriter: Pancaputera, Juhi Kalia
Photographer: Heret Frasthio
Producer: Annisa Mulyani, Muhammad Iskak
via I believe in Advertising
Wednesday, March 11, 2009
Cricket called on the Cultural Engineers of Seattle-based strategic non-traditional marketing and events firm NEVERSTOP to craft a unique campaign leveraging the creation of the world’s largest fully functioning cell phone. The campaign will included pop-up retail stores, inconspicuous wallet drops containing cards, coupons, and sometimes cash to drive traffic to the official campaign website. Commuters who spot fellow commuters reading green newsprint featuring the letter “K” and containing the campaign URL will be rewarded with Cricket-branded free subway or train passes. http://www.getsomerespekt.com
The Cricket pop-up boutique with the world’s largest cell phone will be active March 6th through 15th in Chicago. The campaign will launch in Philadelphia on March 20th.
Tuesday, March 10, 2009
Adbusters interviews Kalle Lasn on the state of advertising, Subvertising and cosumer culture. Lasn, one of the founders of the non-profit, anti-consumerist Adbusters Media Foundation is also the author of “Culture Jam: How to Reverse America’s Suicidal Consumer Binge – And Why We Must,” and “Design Anarchy.”
full interview here.