The Gloves Come Off

Oh snap! The new Mac vs. PC ad war heats up with new counter punch from TBWA. The new spot is a rebuttal to Crispin Porter's current "stereotypes" ad which was a rebuttal to TBWA/Media Lab's successful "I'm mac" campaign. TBWA goes for the low blow by calling Microsoft out on spending gobs of money on their advertising instead of improving their product. How much did Microsoft pay Crispin exactly? Rumor places the number somewhere around $300 million for creative alone. Ouch.