Thursday, August 7, 2008

Brand Wrangling

Advertising Agency: FFL Paris, France

I'm not sure what the brand positioning is for Wrangler in France but it must be radically different than here in the states. Perhaps hoping for the same European demand for Levi's years ago, Wrangler seems to be tunneling a vision more familiar to Diesel. Part of what raised Levi's standing in Europe was it's long tradition not a rebranding for a new consumer. It will be interesting to see what becomes of the effort but this is one campaign I don't think the jeans maker will be bringing across the pond.