Thursday, October 4, 2007

Over the Hedge

Clark St & Addison

If you live in Chicago chances are you have spent a drunken moment or two in the Wrigleyville McDonalds. The golden arches, just a stones throw from Wrigley field, The Metro theater and roughly half of all the bars in America, was formally the site of Leo Burnett's award winning Sun Dial billboard last year. Recently, the billboard near Clark and Addison has literally gone green. The agency worked closely with a horticulturalist to ensure the longevity of the ad itself as well as the safety of any birds or drunk cub fans looking for a free meal. It will be interesting to see how long the message remains appetizing through Chicago's typically short fall.