Wednesday, March 11, 2009
Cricket called on the Cultural Engineers of Seattle-based strategic non-traditional marketing and events firm NEVERSTOP to craft a unique campaign leveraging the creation of the world’s largest fully functioning cell phone. The campaign will included pop-up retail stores, inconspicuous wallet drops containing cards, coupons, and sometimes cash to drive traffic to the official campaign website. Commuters who spot fellow commuters reading green newsprint featuring the letter “K” and containing the campaign URL will be rewarded with Cricket-branded free subway or train passes. http://www.getsomerespekt.com
The Cricket pop-up boutique with the world’s largest cell phone will be active March 6th through 15th in Chicago. The campaign will launch in Philadelphia on March 20th.