Tuesday, November 11, 2008

Saved By Gimmicks

There has been a lot of talk within the industry lately about how people find Toyota's Saved By Zero ads so irritating. It's legitimate, the ads combine an ear-bleeding jingle with lame computer animation of Toyota vehicles rotating around a giant 0%. But for me, and at least a few others out there, Charles Schwab's rotoscope ads are even worse. Chuck Schwab is my Saved By Zero. Why? Because rotoscoping went out of fashion and was only briefly interesting in 2001. It was visually bland then and it's visually bland now. Combine Rotoscoping with depressing financial whining and you get a cringe inducing spot. During a time where everyone has something to complain about when it comes to finances, the last person I want to hear it from is charles Schwab. For this reason, watching this morning's episode of 3min Ad Age was particularly difficult.

via The Ad Feed.

Originally I had credited the Saved By Zero Ads to Ford, they are actually from Toyota. Thanks for the correction Andrew.