Larger View
Agency: Rethink, Vancouver
Creative Directors: Ian Grais, Chris Staples
Art Director: David de Haas
Copywriter: Katie Ainsworth
When I first saw this execution it made me smile because I thought it might have something to do with current financial bail outs/lending life lines etc. perhaps placed in key financial districts of major cities which would make the idea extremely timely and really impactful but unfortunately it turns out that it's just another global warming rising water idea. Bummer.
via Adgoodness.
