Thursday, September 25, 2008

Big in Japan

Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. The bus stop shelter ads feature motion sensors that trigger a banshee cry of young female Japanese super fans (we have all seen them). I love the idea behind this show, the uber-Swedish theme song and a advertising campaign that is as equally annoying as it is funny. I have to imagine ridership at this bus stop must have dropped significantly but the idea behind it is great.

via Advertising/Design Goodness.