Wednesday, April 23, 2008

Trafficking Mixed Messages



Credits:
Avertiser: AMNESTY INTERNATIONAL
Brand name: CAMPAIGN AGAINST SEX TRAFFICKING
Agency: Walker
Country: Switzerland
Category: Public awareness messages

Here's a thought. When you go about making a Sex Trafficking PSA don't use sex appeal. Everything about this ad is conflicting from the font choice to the air brushed model to the barely readable web address.