Sunday, December 16, 2007

Internet Killed the Video Star

Arcade Fire's Neon Bible

With more and more music fans looking for videos online, it was only a matter of time before the music video itself became interactive. For their new song Neon Bible, Arcade Fire tapped the director/action script programer Vincent Morisset for this dark vaudevillian inspired gem. The Neon Bible music video(?) seems like only the beginning for online music video's interactive potential. Expect big things to come from this still untapped corner of the web in the coming months.