Thursday, December 20, 2007

Digital Billboards Snowball in Toronto

Just in time for the holidays, Bos Toronto brings us a new take on multi billboard messaging. The billboards will be projected up on different buildings throughout Toronto’s downtown core from December 6th to December 29th. They are being projected by BC-based Media Merchants using high-power light projectors.
Via colorbus

Client: Fido
Client: Sébastien Moise, Marketing Manager, Fido
Creative Agency: Bos Toronto
Creative Directors: Roger Gariepy, Chad Borlase, Gary Watson

Art Director: Ibraheem Youssef
Copywriter: Mwewa Frederick Nduna
Client Service: François Mailloux, Erin Gooderham
Production: Sugino Studios
Post Production: The Studio Upstairs
Projections: The Media Merchants
Video Production: Stone Canoe