Wednesday, November 14, 2007

I Heart Branding

This year marks the 30th anniversary of one of the most recognized branding campaigns in history. The I Love NY campaign first ran in 1977 and featured Frank Sinatra, Morgan Fairchild and Yul Brenner proclaiming their love for the state of New York (not the city) even though some of the celebrities featured in the ads, Sinatra included, were not from New York state at all. ad agency Wells Rich & Green designed the campaign to revitalize the New York economy and that it did as new york tourist continue to hand over wads of cash to clothing stands up and down Broadway. Today, the concept behind the branding effort has been carried over from everything from drugs, fast food, sports and anything else you care to "heart". Happy 30th anniversary consumer slogan.