Monday, October 29, 2007

Let's Roll on Shall We?

Chicago, IL

Carmichael Lynch, Minneapolis

The Star Group, Philadelphia

Is it just me or are roller derby ads the new WWF? we're not talking about the World Wrestling Foundation but instead the World Wildlife Foundation and a long history of pro bono, student and spec ads. Why are there so many World Wildlife Foundation ads? Because they are a soft target, they are an easy client to give voice to and they don't have any money to spend on advertising.
Good creatives will always come up with a good ad but at the end of the day, the difference between good and excellent almost always comes down to insight. The recent wave of roller derby ads are beautiful, the lines are eloquent but the voice is tired. Pick an interesting client, do some research, find new insight, next client please.