Wednesday, September 12, 2007

AirForce1 Goes Viral

This is going to be everywhere in a matter of days so let me just say this. Good viral campaigns are quickly becoming rare in favor of lazily produced, over budgeted commercials with shotty camera work. The point of a viral video is to get people talking and this campaign for Marc Ecko has done just that. There is a part of you that knows it’s fake but how can you not go to the website because what if…?

Full story via Wired Magazine can be found here.