Wednesday, September 19, 2007

I Want My

The ad units for MTV have always been infinitely better than the programming. The new ads featuring collaborating musicians Aesop Rock and Blockhead come from a series of clips made almost exclusively for featuring the two as the hapless hosts of their very own public access show. Complete with fake waterfalls and smoke machines, the faux variety show titled “I’m trying to help” comes from Aesop’s most recent album title. Along with eccentric guests, clueless callers and the occasional prop mishap, Aesop performs songs from the upcoming album. Short clips of the show are shown in between MTV’s regularly nauseating programs and are meant to drive music fans to where the station will try and provide at least some content still relevant to music. More clips from the show found here.