The creative opportunities afforded by packaging design never cease to amaze. Recently, Goodmorning Technology unveiled a new box design for Widex hearing aids. The packaging features a sound wave pattern displayed on a two layer plastic sleeve. When the box is pulled from the sleeve, the sound waves appear to move. Those fluent in sound wave or with enough time on their hands to enter the pattern into one of a million studio programs will hear the brand message loud and clear, “High definition hearing”. Full video below…
