Friday, July 20, 2007

Tiger Style



I’m seeing a lot of projection based projects these days from light graffiti to projection pen tools both in advertising as well as exhibitions but this clip of a tiger running wild through downtown San Jose remains my favorite. Here's how it works…

At night projections from moving cars are shone on the buildings downtown. Each car projects a video of a wild animal. The animal’s movements are programmed to correspond to the speed of the car: as the car moves, the animal runs along it speeding up and slowing down with the car, as the car stops, the animal stops also. The framerate of the movie corresponds to the speed of the wheel rotation, picked up by a sensor. If the presence of a moving object (such as another car or pedestrian) is detected with proximity sensors, its animal "avatar" appears in the projection. [The] Projection disappears and flickers as it is supported by the architecture. The city itself is an active partner in creating this alter ego.

Full video below...