Mini Goes Big in Frankfurt

I’m not sure what to think of the Mini Clubman projection in Frankfurt. My initial thought was, would this be cool without a soundtrack? And I think the answer is no. The brand message takes far too long being communicated and I’m not sure why they choose to use sideways type when people are already going to be craning their necks back to see the ad. This seems like an over enthusiastic attempt to show off projection capabilities.

Old Shirt New Shirt

Back in July I Posted the music video for D.A.N.C.E by the French band Justice. Much of the animation was done in post production with the help of video editing. Now, it would appear that Colle + McVoy in Minneapolis have taken that idea one step further and done it for real. This is exactly how the Justice video should have been executed. Unfortunately, the director of this video has just been shown up by a clever agency and a Midwestern Sandwich shop.

Lake Effect

56 E. Walton Street

The grand opening of the new Burton Snowboard shop in Chicago was held last night complete with man-made snow that adorned the outside of the shop front. WGN News Chicago referred to it as a “publicity stunt” while showing three separate clips of the store in under 40min during primetime TV. I call that effective.

I Want My MTV.com

The ad units for MTV have always been infinitely better than the programming. The new ads featuring collaborating musicians Aesop Rock and Blockhead come from a series of clips made almost exclusively for MTV.com featuring the two as the hapless hosts of their very own public access show. Complete with fake waterfalls and smoke machines, the faux variety show titled “I’m trying to help” comes from Aesop’s most recent album title. Along with eccentric guests, clueless callers and the occasional prop mishap, Aesop performs songs from the upcoming album. Short clips of the show are shown in between MTV’s regularly nauseating programs and are meant to drive music fans to MTV.com where the station will try and provide at least some content still relevant to music. More clips from the show found here.

Window Dressing

I wasn’t a huge fan of the Elle Macpherson viral campaign but the recent interactive installment during fashion week in New York did exactly what it was supposed to do, It made people stop and interact with the brand (and not just male gawkers).

AirForce1 Goes Viral

This is going to be everywhere in a matter of days so let me just say this. Good viral campaigns are quickly becoming rare in favor of lazily produced, over budgeted commercials with shotty camera work. The point of a viral video is to get people talking and this campaign for Marc Ecko has done just that. There is a part of you that knows it’s fake but how can you not go to the website because what if…?

Full story via Wired Magazine can be found here.

Organsum

Lavalife shoot

One thing casting reels usually don’t show is the actors actually reading your script. One thing a commercial has no shortage of is script changes, so choose wisely or your copy may end, suddenly due to an “oransum”.