I love when ads become bigger than what they really are. Take the much loved Dove Evolution and Dove Onslaught commercials which kicked off a flurry of debate about the female body image in advertising. Public opinion, at least in public, largely heralded the ads for their transparent honesty. What was perhaps not as transparent was that Dove's parent company, global manufacturer, Unilever also manufactures a number of other products such as Slim-Fast and most surprising, Axe body products who have been responsible for some of the most over the top sex driven ads in the last decade. If you are going to open the books on advertising when it comes to sex you better be ready to open the books on corporate hypocrisy as well. A little editing of the unilever ads that were conveniently left out of the Dove Onslaught ad is provided by ryeclifton@gmail.com below...
