A good microsite, like any piece of advertising should unfold like a good mystery novel. It should target the emotions of the user, it should steadily build in anticipation and should always, always return the users patience and time with a good payoff. In The Netherlands, children play a game called ‘Ik zie ik zie wat jij niet ziet’, which translates as ‘I see I see what you don’t see’. The English equivalent of the game is ‘I spy with my little eye’. SIRE, a foundation for Non-commercial Campaigns has transformed this seemingly innocent children’s game into a beautiful and chilling interactive site to bring attention to child abuse. Full site here.
